A color has to work in three places before we make it: in a gym bag, on a desk and in a kitchen cupboard.

Soft, not loud

Coral and lilac are bright enough to find in a bag and quiet enough to sit on a desk all day.

Tested in daylight

Every sample spends a week by the studio window. Colors that shift too far between morning and evening light do not go further.

Three per shape

Each shaker comes in three colors. Fewer choices, each one considered.